THE BENEFITS OF A LAB CREATED DIAMOND
ECO FRIENDLY
Lab created diamonds are ethically grown with little to no environmental impact. Traditional diamond mining has caused environmental devastation in parts of the world, sometimes severely damaging land and water, causing soil erosion and deforestation and forcing some local communities to relocate. Eco friendly jewellery is environmentally and socially responsible, contributing to neither environmental devastation to land and water, nor human rights violations sometimes associated with traditional diamond mining.
SOCIAL CONSCIENCE
Studies suggest that increasing numbers of adults feel it is important to buy from socially responsible companies, and that millennials and women in particular are the consumer segment most drawn to corporate social responsibility considerations. Retailers who carry socially responsible products such as lab created diamonds benefit from the ‘halo effect’.
BEAUTY & RARITY
Lab created diamonds have the identical physical, chemical and optical properties as naturally mined diamonds; they are as beautifully fiery and as durable as a mined diamond. A lab created diamond is a real diamond.
VALUE
Lab created diamonds offer excellent value. More affordable than naturally mined diamonds of comparable size and quality, they offer the customer an opportunity to select a larger diamond for the same investment.
